Product Manager

Company Description

Our client, a leading technology company at the forefront of digital advertising, specializing in advanced programmatic solutions across Connected TV (CTV) and video platforms. Our mission is to innovate and deliver cutting-edge products that empower brands to engage audiences effectively in the digital landscape. As a Product Manager, you will play a crucial role in driving the development and enhancement of our programmatic advertising solutions, particularly in the CTV and video space.

Position Description

We are seeking a Product Manager with deep expertise in programmatic advertising, specifically within Connected TV (CTV) and video environments. The ideal candidate will possess a strong technical background combined with strategic product management skills to drive the roadmap and execution of our programmatic offerings.

Responsibilities

Lead the end-to-end product lifecycle, from concept to launch, for our programmatic advertising solutions focused on CTV and video platforms.
Define product strategy and roadmap based on market trends, customer needs, and competitive analysis.
Collaborate closely with engineering, design, sales, and operations teams to ensure successful product development and delivery.
Conduct market research and gather customer feedback to identify new opportunities and enhance existing products.
Work closely with external partners and stakeholders to integrate third-party solutions and expand product capabilities.
Define and track key product metrics, analyze data, and iterate on features to optimize product performance and user experience.
Serve as a subject matter expert, providing guidance and support to internal teams and clients on programmatic advertising best practices within CTV and video.

Requirements

Bachelor’s degree in Computer Science, Engineering, Business Administration, or a related field. MBA or equivalent experience is a plus.
Minimum 5 years of experience in product management within the digital advertising industry, with a focus on programmatic buying and CTV/video advertising solutions.
Strong understanding of programmatic advertising technologies, including DSPs, SSPs, ad servers, and data management platforms (DMPs).
Proven track record of successfully launching and managing products in a fast-paced, agile environment.
Excellent analytical skills with the ability to interpret data and make data-driven decisions.
Strong communication and collaboration skills, with the ability to influence cross-functional teams and stakeholders.
Experience working with cross-device and cross-platform advertising solutions is preferred.